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Asia Pacific Executive Bios

Lionel LimLionel Lim,
President, Asia Pacific
Sun Microsystems Inc.

Lionel Lim is the President of Sun Microsystems' Asia Pacific region. In this capacity, he is responsible for the overall leadership of the Global Sales and Services organization to grow revenue, deliver profitability and provide best in class service to customers. The Asia Pacific region comprises Asia South (14 countries), Australia & New Zealand, Japan and Korea.

Previously Lionel was the chief of operations for the Asia Pacific region at Sun Microsystems and president of Sun Microsystems' Asia South region and Japan. Lionel joined Sun Microsystems in 1988 and was appointed President of Asia South in 1999. Under Lionel's leadership, the Sun Equity Partner Program was launched in Vietnam - a program designed and conceptualized by Lionel to increase Sun's presence in fast growing markets in which Sun lacks a direct presence. In 2004, JEDI, a collaborative project that provides industry endorsed online IT & Computer Science programs free for students was launched in Sun Philippines and was expanded to Indonesia in 2007. Lionel was presented the prestigious Sun Microsystems, Inc. Leadership Award in 2001 in recognition of his achievements in growing the Asia South region.

Lionel's broad experience in Sun includes his role leading Japan and Greater China, which comprises of China, Hong Kong and Taiwan for twelve months in 2007. During this period, Lionel was integral in leading the team to double digit growth. Lionel has been described by the Business Times in Singapore as "A leader that leads with passion". He is renowned for propagating Sun's vision as a thought leader to various audiences.

Prior to Sun, Lionel held several senior management positions throughout his 9 years' tenure in Hewlett-Packard which ranged from business development, managing strategic relationships to sales operations. His last held position in Hewlett-Packard was Director of Sales, Hewlett-Packard Singapore. Lionel has a Bachelor's Degree in Electrical Engineering (Hons) from the University of Melbourne.

Asia Pacific Press Team
Sun Microsystems,
Asia Pacific

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